An innovative blue-violet pigmented conditioner to enhance blonde and grey hair while neutralizing yellow to brassy tones. Violet Conditioner uses pure direct dye color pigments unlike 99% of other color conditioners on the market. Brightens blonde & grey hair. A stylist’s color enhancing & toning tool in the salon (apply to dry hair for maximum deposition). Gluten, soy & paraben free. Aromatherapy of lemon & eucalyptus.